For vetting Instagram influencers, marketing agencies are increasingly using services from firms that have developed tech to identify fake followers or bots (Sapna Maheshwari/New York Times)

For vetting Instagram influencers, marketing agencies are increasingly using services from firms that have developed tech to identify fake followers or bots (Sapna Maheshwari/New York Times)

Sapna Maheshwari / New York Times:
For vetting Instagram influencers, marketing agencies are increasingly using services from firms that have developed tech to identify fake followers or bots  —  In a sunny office in the SoHo neighborhood of Manhattan, Mike Schmidt spends his time ferreting out fake Instagram accounts.

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